Arts Marketer’s Handbook
A Simple Guide to Creative Promotion.
This guide is basic and does not replace expert marketing or journalism skills or advice, which can be sourced by engaging professionals when you have the budget to do so.
What The Arts Marketer’s Handbook aims to do is share the basic approach of journalism, marketing and communications so that creatives can get cracking on effectively promoting their projects.
The major steps of a classic marketing campaign are covered in a general order from Chapters 1 to 7, with a recap about the need to be strategic with lead time in Chapter 8.
Tips for effective application of these steps and industry-related tricks appear at the end of every chapter.
The basic context of this book is a creative event or project, although the principles of communications apply to just about anything, be it a one-off exhibition, a series of performances, or an annual event.
Supported through the Australian Government’s Indigenous Visual Arts Industry Support program.
