MARKETING & PROMOTION HELPSHEETS
A practical guide to promotion and marketing including how to write a media release and how to use images.
the arts marketer’s handbook
A Simple Guide to Creative Promotion.
The Arts Marketer’s Handbook shares the basics of journalism, marketing and communications so that creatives can get cracking on effectively promoting their projects. Tips for effective application of these steps and industry-related tricks appear at the end of every chapter.
The basic context of this book is a creative event or project, although the principles of communications apply to just about anything, be it a one-off exhibition, a series of performances, or an annual event.
Top 10 tips for creative promotion
A short video series to guide you through the creative promotion process.
other marketing and promotion resources
Resources to assist museums, community galleries, artists and art workers, arts and craft venues and anyone organising arts and cultural events.
How to Write a Media Release (PDF, 399KB)
Media Release Template (PDF, 132KB)
Poster and Flyer Design Tips Helpsheet (PDF, 253KB)
Effective Promotion Cheat Sheet (PDF, 179KB)
130 Tips to Kickstart your Marketing Created by Monica Davidson of Freelance Success (PDF, 163KB)
Copyright Issues: Using Images for Promoting Events (PDF, 171KB)